Nike accused of making light of Holocaust with London Marathon ad

Nike came under fire on Monday for a billboard that was shown at the end of the London Marathon The sign read Never Again Until Next Year It featured black lettering on top of a read background However the company who already faced scrutiny during the week over reports of its alleged funding of a child transgender athletes investigation received backlash for using a slogan that had ties to the Holocaust CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS COMThe slogan has been used to warn the world to learn lessons from the Holocaust in which Nazi Germany and their allies killed million Jews according to the Times of Israel Pershing Square CEO Bill Ackman led the criticism of Nike The idea that Nike would make light of the holocaust using Hitler-red imagery in a post-October th world is stunning he wrote on X Heads need to roll WTF Nike Rabbi David Schlusselberg weighed in on X as well TRUMP ADMIN RULES UPENN VIOLATED TITLE IX DEMANDS SCHOOL RETURN HONORS TO FEMALE ATHLETES This Nike advertisement was displayed at the end of the London Marathon he wrote on X To take a slogan about the Holocaust and use it for entertainment is purely grotesque Nike - Just DON T do it Fox News Digital reached out to Nike for comment The company issued a comment to The Forward apologizing for the signage We did not mean any harm and apologize for any we caused the company stated The London billboards were part of a broader campaign titled Winning Isn t Relaxed built on runners insights and designed to motivate runners to push past what they think is accomplishable A series of billboards with taglines such as Remember why you signed up for this This is bloody tough and Never again until next year were placed along the trail to inspire runners and the copy was based on common phrases used by runners Follow Fox News Digital s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter